Embedding financial literacy through strategic communication management: The case of Turkey

This study aims to examine the financial communication strategies and financial literacy practices of institutions operating in Turkey's financial sector using qualitative methods. Through semi-structured in-depth interviews with employees who have at least five years of experience in the financial sector, it reveals how institutions structure their financial information processes, their efforts to enhance financial literacy, and the challenges encountered. The study makes an original contribution to the literature by addressing financial communication through a strategic communication-based approach.