The effect of strategic management on the performance of the employees in the telecommunication sector: Case study of Libyan telecommunication companies

The benefit of managing strategic change is to harness people, process, and technology to achieve a competitive edge. Management of strategic change is based on the understanding of the processes so that the system design reflects real work practices and delivers user-focused outcomes. It also ensures that people understand and accept changes more readily since they understand where changes may take place in current practice, and the benefits from the change being implemented. Similarly managing strategic change enables an organization to develop an innovative vision for where the company needs to be, and in coming up with an innovative path for achieving excellence in their operations. Libya Telecom has been implementing various strategic changes in order to increase efficiency and remain competitive in the telecommunication sector. The changes are being managed by instituting technological adoption, strategic alliances, learning culture, and product reengineering. It was therefore important to find out the effect strategic change management practices have on performance at Libya Telecom. The study sought to find out; the effects of technological adoption, strategic alliances, learning culture and product reengineering on the performance of Libya Telecom. The study used stratified sampling to group the employees into three categories: top management, middle level, and lower-level management employees. Simple random sampling was then applied in each stratum to select the participants. Primary data was collected using questionnaires and analyzed using Statistical Package for Social Sciences (SPSS). Both descriptive and inferential analysis was used to analyze the data. Inferential statistics in form of multiple linear regression model was used to establish the relationship that exists between the strategic change management practices and performance at Libya Telecom. KEYWORDS: Strategıc, Telecommunıcatıon, Spss, Libya January 2024, 126 Page