Study of the Most Important Influential Factors in the Selection and Purchase Decision Process of Women Cosmetic Products (Skin Cares) in North of Cyprus

Marketers in cosmetics industry are required more perfect perception about consumer‟s behavior as a basis for making better strategic decisions regarding definition of market and production line as well as more appropriate tactic decisions concerning to taking the certain hybrid marketing measures. This study aims at searching for what kind of factors affect the buyers‟ behavior. The purpose was to compare the similarities and differences in two factors (internal and external). The descriptive data analysis at first phase included tables, diagrams, and charts used for organizing, summary, description, and raw data. The descriptive analysis measures the central tendency like mean, and median. To create a model, we should present approximation and or conjecture about the values and variables and their ratios with each other. The regression have been done between Depend variable and independent variable. The value of Cronbach alpha coefficient was 0.902 in this study, the result showed that before marketing managers should respond to problem recognition generated by outside factors, they must be able to identify consumer problems, because internal and external factors effects on consumer behavior. Keywords: External factors, Internal factors, Buying decision process, Cosmetic products