SWOT temelli bulanık çok kriterli karar verme yaklaşımıyla Türkiye için sürdürülebilir turizmin stratejik analizi

Misuse of natural resources has dramatically increased with the tourism activities. Turkey is one of the popular tourism destinations, hence it has its share from this negative situation. One of the solutions to decrease the possible effects of those threats against the environment is sustainability studies. Selecting the significant strategies among different alternatives with different specifications drives decision makers to apply strategical analysis. For this purpose, Multi-Criteria Decision Making (MCDM) is an efficient and productive tool that is widely used for evaluating and weighting criteria which containing multiple, usually conflicting criteria. The studies around the word to maintain the sustainable tourism is as much as essential for Turkey, too. For that purpose, primarily, strengths and weaknesses, opportunities and threats of sustainable tourism in Turkey are identified by using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis based on a detailed survey analysis and tourism experts' view. After that, several strategies are created with literature survey and experts' opinion. The identified factors are prioritised with Fuzzy Analytical Hierarchy Method (fuzzy AHP). To determine the most efficient strategy or strategies fuzzy VIKOR (VIseKriterijumska Optimizacija I Kompromisno Resenje, Multicriteria Optimization and Compromise Solution) method is applied. In the literature, there are studies with regard to SWOT based method upon sustainable tourism, however; on the basis of Turkey, neither SWOT based method nor fuzzy AHP and fuzzy VIKOR method are used together in a study which is about sustainable tourism. Therefore, this study has a significant importance regarding serving as a model for both theoreticians and practitioners and making a contribution to the literature.