İmage management of historical urban tissues: Kastamonu example

With the changing world, people's perspective towards the historical urban tissues has changed positively and their perception and awareness has increased. As a result of the changing perceptions of the people against the historical urban textures, the works of the city of Kastamonu in the beginning of the 21st century to remove the old city, to protect and protect the city economy in accordance with the purpose of the work has started. These studies also affected the image of Kastamonu historical city textures. Administrative deficiencies and errors have been observed in the studies of related institutions in this field. The main purpose of this study is to reveal the wrong aspects of the studies done by the institutions regarding the image management of the historical city tissues in the Kastamonu province, by making the correct aspects and the situation analysis of the missing directions. In the study, the concepts of image and corporate image are explained theoretically. The research covers the historical city textures in the center of Kastamonu province. In this context, the studies of the institutions taking role in the image management of the historical city tissues of Kastamonu are mentioned. SWOT analysis, one of the strategic management tools, was used in the study. The data used in the analysis were obtained by using the interview technique with the authorized and authorized persons in the relevant units of the institutions. According to the findings of the research, it is observed that the city of Kastamonu has not been turned into sufficient opportunity despite the fact that there is a wealth of historical city textures. It is evaluated that the institutions that play an important role in the recognition, protection, adoption, planning and implementation of development projects in the national and international fields cannot be provided and weak in image management studies. Key Words: Image, corporate image management, historical urban texture. 2019, 84 pages Science Code: 114710