Study of new product development methods on the axis of design marketing

As the world?s market is getting more globalized with a much more higher competitivenesseveryday, it?s got really hard for the losers and the ones who don?t update themselves tosurvive. In this geography which doesnt fit into borders, it has become an obligation toestablish an identified and evaluated strategy for the product in the market. According to thisdesigners willing to get into these markets with their own creations have to question theirabilities not only with art but with the other new disciplines. What expected in here is thatdesigners creation should be marketable. From the perspective of marketing in this highcompetitiveness, survivor products depend on differentiation which is fed by the design.Subjective benefits and objective features are built up by design and marketing with the helpof strategy in an interaction influence of the environment. A product with long life cycle,success of a designer and the success of a product in the market relies on a qualified designmarketing axis.This study aims to see how design, marketing, R&D, finance, production, managementdepartments have to work all together in all the process of new product development;innovation strategy, opportunity identification, desing process. The theoritical informationtold in the dissertation has been compared in the global market and the Turkish constructionand furniture sector.