An analysis of cultural imperialism in the context of technological progressism, spescific to Marvel cinema

Culture is one of the important dynamics that keeps a society alive. In today's world, where technological advances are increasing, mass media seem to obscure the differences between cultures. The blurring of the lines between cultures forms the basis of cultural imperialism. Cinema can be described as global among mass media. However, cinema is an important tool to create cultural imperialism. Therefore, cinema helps spread the ideologies and cultures that dominate the world. After World War I, the United States industrialized cinema under the name Hollywood. USA has been using Hollywood as an important tool to spread his culture. Along with the cinema industry, many factors such as the classical narrative in the films and the structure of the characters put the United States in a position above other states. Global media companies under the auspices of the United States; It is positioned within the films in a way that supports the thoughts, culture and values of the United States. This may prevent countries other than the United States from preserving their culture and values. Another view may reveal the feeling of admiration for American culture. The general subject of this study will be the role of supernatural films produced by Marvel Studios, a subsidiary of Hollywood Cinema, in spreading the dominant thought and American culture around the world. In the study, a semiotic analysis of Marvel Movies will be made and how western culture is coded and presented to other countries in the movies will be analyzed.