Marketability of new products in technoparks: A research on Aegean Region Technopark companies

The dynamic and permanent features of the global market require new, successful, successful marketability, full availability. Technoparks play a vital role in promoting innovation and entrepreneurial activities, serving as hotbeds for technological advancement. This research continues to investigate the new cheap marketability in the Aegean Region Technoparks by focusing on the strengthening of product features, process features and marketing adopted by companies. For this purpose, a survey is applied to the Technopark contributions in the Aegean Region and 294 relationships related to the analysis of product, process and marketing features are included. The obtained explanations are given in tables. As a result, there is a positive moderate relationship between existing product characteristics and process characteristics in the Aegean Region Technoparks, a positive moderate relationship between product characteristics and marketing characteristics, and a positive highly significant relationship between process characteristics and marketing characteristics.