Determination of marketing maturity levels of businesses in technoparks: An application on Aegean Region technopark enterprises

This research aims to determine the marketing maturity levels of technopark enterprises in the Aegean Region and to examine the factors affecting these levels. Within the scope of the research, maturity levels in five basic dimensions (R&D, Process, Market, Marketing and Sales) were evaluated in line with the data obtained from 391 enterprises operating in technoparks. In the study, a general survey model was adopted and a structured questionnaire form was used as a quantitative data collection tool. The data obtained were evaluated with frequency, t-test, ANOVA and Pearson correlation analysis through SPSS program. According to the findings of the research, although the marketing maturity levels of enterprises are generally high, these levels show significant differences according to variables such as university cooperation, receiving product commercialization support, education level of managers and perception of contribution to national interests. Correlation analysis results revealed statistically significant and positive relationships between commercialization and marketing dimensions. Accordingly, it is understood that enterprises that exhibit high maturity in R&D activities also have high marketing and sales performances.