The role of tv advertisement on consumers in terms of brand image

In continually increasing competition environment, firms should maintain their brand image in their potential and existing customers? minds. Therefore, they intend to be permanent and valuable in their clients? eyes by making image for their brand or renewing their existing images.One of the most important factors that affects a brand image is advertisement. In advertisement campaigns, companies generally prefer tv to influence targeted mass and create a brand image.In this study, the role of tv advertisement on consumers in terms of brand image has been investigated. In this context, in the first two chapters; concepts of advertisement, tv advertisement, brand, brand image have been explained and then, effects of tv advertisements made for Kütahya Ceramic pursuant to recognition level and brand perception surveys have been analyzed and interpreted.Key Words: Television, Television Advertisements, Brand, Brand Image