The phenomenon of consumer culture on celebrity TV shows

The rapid development of the media caused the developing of consumption culture in recent years. Media is effective on producing and spreading the consumption culture. Television program genres are reshaped together with developing of consumer culture in recent years. Celebrity shows which is one of these television program types are very effective on spreading of the consumption culture. Hence, It?s purposed that paraphrasing context of the consumption culture that makes commercial structure of the celebrity shows. The celebrity shows in Turkish televisions are reshaped by the changes in recent years and becomed the typical sample of the commercial television.Celebrity shows imposes consumption culture on audiences by presenting famous people like singers or models. These programs are the active presenter of consumption culture and presents singers, singers work by following agenda. It?s aimed at making a change on audiences life and encouraging the consumption culture with celebrity shows.The aim of this thesis is to determine the fact of the consumption culture in television celebrity shows. Besides, it must be determined that consumption culture elements in celebrity shows help television stations to commercialize and these elements transfered by materials and actors/actresses in celebrity shows.For this purpose, 4 celebrity shows in 4 different television stations are recorded for 6 weeks between December 31, 2005 and February 5, 2006. Consumption culture is searched by content analysis.As an outcome, singers-that are products of consumption culture- are seen as a majority in these shows. Dressing styles, spaces, messages for being popular, exposes that the elements transfered to spectators are elements of consumption culture. By using consumption culture elements in celebrity shows promotion and sale of singer, products of singer and show are being made. Consumption elements in a television station are indicators of commercialized mentality. Outcomes of content analysis put forward the elements of consumption culture.This thesis claims that celebrity shows are typical samples of commercialized television content.Key Words1. Television2. Celebrity Shows3. Consumer Culture