Investigating export performance of international companies with the Hesitant Fuzzy SWARA

With the globalization of trade in the world and the emergence of new markets, the importance of exports has also increased. There are factors that need to be given importance in the foreign market in order for companies to tend to export and exist in the emerging competitive environment. The aim of this study is to determine the criteria affecting exports and to determine how important they are in exports. First of all, in order to emphasize the importance of the subject, the benefits of export have been researched and the criteria affecting export performance have been determined. In order to calculate export performance, 3 main criteria and 16 sub-criteria were determined and 5 experts in the field of export were interviewed. Linguistic expressions were used to calculate the importance of the criteria. Hesitant Fuzzy SWARA method was used to calculate the weights of the criteria used in the application and the export performances of the firms were calculated. As a result, it has been determined that there is not a single criterion affecting the export performance of exporting companies, managerial characteristics, sustainability and product characteristics are the prominent criteria in exporting.