Assessment of the thermal hotels? web-sites

The aim of this study is to determine the leading elements in the design of thermal hotels? websites, considering the technical features and those used for marketing purposes separately. It also seeks the connection between some features of the thermal hotel, such as being chained or independent, number of its stars etc., and those of its websites.The study examines 35 websites of thermal hotels with 4-5 stars out of 910 hotels. To make an objective comparison among the technical features of the websites, an ?assessment form? is developed and used by the study. Then, a content analysis is carried out to determine ?the features used to impress the customers in these websites?.As a result of the content analysis, it is observed that intro pages of the analyzed web-sites commonly include name, logo, star number of the related hotel as well as language option. Regarding the design of the home page of the given web-sites, it is seen that they include links for online bookings, audio-visuals, news and announcements, contact information, general information besides the above mentioned links on the intro pages.Key words: Thermal Enterprises, Tourism Marketing, Internet, Web-Sites