Measurement of the satisfaction of customers in the thermal tourism businesses example Kızılcahamam

Tourism which enlarges gradually has social, economical and environmental impacts in the world that is become like a small village gradually. People have certain basic necessities like eating, drinking and sleeping. The next major concern for people is to live a healthy life. For this reason, since the beginning of history people have visited and utilized health centers and thermal sources for resting and revitalizing. In the course of time, these visits led to a new form of health tourism and before long the consept of ?thermal tourism? was coined.Nowadays there is a very important point over the goods and services that is the quality of goods and services namely meet to customers needs and wishes. One of the factors effects on developing of the tourism is customer satisfactory. Tourism development depends on customer satisfactory. I have choose thermal tourism business in the Kızılcahamam because of fast development in the thermal tourism under tourism businesses.Purpose of this study: In this study I aim to determine the satisfaction level of the customer visit to Kızılcahamam for goods and services. And expose the satisfaction of the customer which choose thermal businesses on the services of both business and location. And also I examine variation according to demography of the customers. Customers that visit the Kızılcahamam is the main companent for this study.I choose questionnaire as research and data collection technique. I aimed to apply 400 questionnaires over the cutomer. But I could applied 322 of the 400 questionnaires because of prohibition for questionire in some of the thermal businesses, because that 80,5 percent of feedback was existed. Obtained datas are analysed by using SPSS 10.0 for Windows, percentage and frequency distributions, Anova and ?t?test, factor, regression, coorelation analysis methods.At the end of the this study; I have indicated that most of the customers in the Kızılcahamam Thermal Businesses were pleased for goods and services, and they wanted to choose again and also they will advice their acquaintances. In addition, meaningful differences appeared between variables and factors on the customer satisfaction.Key words: Tourism, thermal tourism, thermal tourism business, customer satisfaction, Kızılcahamam.