A research for role of city trademark image in thermal tourism marketing and insantance of Kütahya

ABSTRACT A RESEARCH FOR ROLE OF CITY TRADEMARK IMAGE IN THERMAL TOURISM MARKETING AND INSANTANCE OF KÜTAHYA YALÇINKAYA, Zeki M.A. Thesis, Department of Business Administration Supervisor: Asst. Prof. Müberra YURDAKUL August, 2014, 109 pages Nowadays the progress of the tourism is directly proposal with how the city is developed and the number of domestic and foreign tourist. People head for alternative tourism in the light of developments in toursim sector. Thermal tourism which present the health and nature together is attracting the attention as a important part of a alternative tourism. In the sense of thermal tourism, our country has a rich background and making progress correspondingly with the developments in the world. With the importance of marketing is increasing with each passing day and the cities use type tourism which they have to try to increase the number of tourist and making projects and practices to be a proper city for development. Concordantly this research is aimed to find out the relation with thermal tourism which is Kütahya's one of the precious thing that called as touristic and the domestic and foreign tourist in Kütahya who came for thermal tourism opinions of the city . Keywords: Thermal Tourism, City Image, City Marketing, Kütahya.