Marketing of commercial credits in commercial banks and application in multi-branched banks in Turkey

vııı Marketing of Commercial Credits in Commercial Banks and an Application in Multi- Branched Banks in Türkiye Although the service providing function of banking in recent years has gained importance, the lending function still remains as the main activity and the most profitable function of banking. As the banks and new credit possibilities are increasing in number, a great competition has started in this area. The need for an effective marketing policy on this competitive environment is the theme of our study. Before the empirical application, general information on lending is given, then lending process and the marketing of short term credits are discussed. In the empirical application, a questionnaire was carried out with the managers of nineteen multi-branched banks, three governmental and sixteen private. In this study the differences between the recent credit applications of these banks we examined and depending on this information suggestions were developed.