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Logo design and its importance in typography

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2014
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Abstract (EN)

In this article, the place and importance of typography in logo design was aimed to determine. A first we described the typography with all aspects. We tried to answer some questions as: What is typography? How to create a typography? What kind of elements is needed to create a typography? What are the most important methods and concepts of typography? We gave typography examples which are actual. After that, we made a deep analyse about what is logo. And in this part we aimed to explain that how does the typography affets logo desing. We made this with actual examples and we tried to show how can logo desing bu succesful or unsuccesful with typography. In this context, typography is the most important method and channel in logo desing, in visual communication. The typographical elements which have characteristic specialities for itself, installs the main body of message. A succesful design for a logo is possible by connecting typography and design. Keywords: Typography, Correct Logo Design, Typography Importance of

Author

İbrahim Sevildi

How to Cite

İbrahim Sevildi (Master Thesis). Logo design and its importance in typography, 2014, İstanbul Arel University.

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