the factors which determine the consumer behavior and culture: The efect of culture on consumer choice in Eskişehir

Consumption is nowadays perceived as an necessity rather than a need, the effect of culture on consumer preferences becomes more important. Different cultural characteristic have a direct impact on consumer choice both the regional as well as in the international area. So much so that, even companies operating in a particular country have to develop special production and marketing operation for different areas of the same country. The main requairment for staying competetive in national and internatonal companies, recognize and define their markets and consumers. İn this study consumer behavior, the causes, characteristics and structure, culturecharacteristics, consumer culture, consumption of different culture, is discussed topics such as culturel differences. İn the aplication part; survey method was used. Accessed data are compared and interpreted with the help of tables and graphs. Keywords: Consumtion, Culture, Consumption Choice