Art of learning in consumer behavior-an application

ART OF LEARNING IN CONSUMER BEHAVIOR-AN APPLICATIONFATMA NUR DURUKANABSTRACTFrom birth to death every part of their lifes humans produce consumption. Intoday?s world with the improving technology and improving modern life standartsconsuption become to be more and more important. Consumers who participate in thecunsumption also constitute the basic of the science of marketing branch. Science ofmarketing is renewing its self everyday by the consumers new wishs and needs. Thesechanges cause the expose of learning of marketing, maneging learning and learning ofconsumers.Consumers learning; humans being a thinking object, supports them to learnnew informations day by day. Related changes form the manegements which payattention to the knowlage. To keep up with the swift learning consumers, the learningmanegements have to improve themselves and also this cause them to make consumer-based studies. However, marketing learning is based on the changing wishes and priorityof the consumers.This study, especially based on the on the learning consumers which are thebasis of marketing.