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Consumers and their brands: Acting out personal mythologies in a global brand community

2006
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Advisor: Prof.dr. Güliz Ger

Abstract (TR)

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Author

Dr. Mehmet Baskın Yenicioğlu

How to Cite

Mehmet Baskın Yenicioğlu (Doktora Tezi). Consumers and their brands: Acting out personal mythologies in a global brand community, 2006, Bilkent University.

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