Factors affecting consumers to purchase behaviours alternative tourism types

The objective of this study is to define the factors affecting the purchase behaviors of consumers for alternative tourism types; to provide information to the consumers about alternative tourism types and simultaneously, provision of the services in the best manner to meet their needs and requirements.Culture, Congress, Botanic, Faith, Sea, Bird Observation, Air Sports, Golf and Healthcare and Thermal Tourism activities are rendered within the boundaries of the Metropolitan City of Istanbul and 405 tourism consumers who conduct the cited alternative tourism types within the boundaries of the Metropolitan City of Istanbul are included in the study. The consumers within the scope of the study are applied by the interview forms previously prepared by the researcherAt the end of the study, it is found that young consumers with medium income level prefer Congress and Culture Tourism; consumers under 40 with medium income level prefer Bird Observation and Air Sports Tourism; consumers under 40 with high income level prefer Yacht Tourism; consumers over 40 with low income level prefer Healthcare and Thermal and Faith Tourism; and consumers over 50 with high income level prefer Golf Tourism. On the other hand, it is revealed that the most important factor affecting on the preference of the consumers for alternative tourism types and leading them to conduct any of the alternative tourism types is ?Curiosity and Learning? for all types; the second factor is ?Feeling Good? for Golf, Air Sports, Congress, Culture and Yacht and ?Difference? is the last factor for all types. Contrary to such finding, it is found for Botanic, Faith, Bird Observatory and Healthcare and Thermal Tourism types that ?Difference? is the second factor as ?Feeling Good? is the least effective one.At the end of the study we advised consumers on the alternative tourism types compliant with their characteristics and need and requirements, and the businesses on the strategies to be applied in order to drive the demand for alternative tourism types.