The perception levels of consumers to subconscious messages

The purpose of this research on consumers is to reveal the perception levels of the subconscious messages on the packages. In the content of the research, it was tried to develop a scale for the factors on the packaging's purchasing behavior and subconscious messages perception levels and to learn the subliminal messages perception levels in the packaging purchasing decision. For this purpose, various packaging visuals were discussed within the scope of the research. First of all, a comprehensive literature sources were screened primarily related to research. By using this literature broad and comprehensive structure has been created. This study is composed of four chapters. In the first part of the research, the packaging subject has been scrutinised. In the second part, consumer behavior and purchasing decision processes are included. In the third part, information about the subconscious and perception are explained. In the fourth and last part of the research, the methodology part of the research is included. In the application phase of the research, the online survey was answered by 293 people using the random sampling method. The questionnaires answered by the participants were analyzed with the 21.00 SPSS Satistical Analyze program. According to the analysis, conclusion and recommendation are included.