Behavi̇or of consumers to buy model prefrence factors affecting

Considering the fact that the concept of brand is one of the most basic concepts that provide communication between the product and the consumer, the attitudes of the consumers on the brand are undeniable facts in determining the factors which are effective in consumers' brand preference. For this reason, this study is to measure the brand as consumer-focused and the mobile phone industry is based on as the brand concept in the process of consumer's purchasing process is an important sector. The students who are studying at Ankara Gazi University Faculty of Economics and Administrative Sciences are randomly selected and a survey of 28 questions conducted. The scope of the survey was to identify the elements that influence the mobile phone brand choice of the students in this universiti and the differences between the elements that are effective in their selections. Key words: 1. Consumer Behavior 2. Consumer 3. Brand 4. Brand Preference 5. Effective Factors