The effect of impression management techniques which tourist guides use in package tours on personal interaction quality

Tourist guides, one of the most important components of package tours, are the indispensable elements of the tourism industry. Tourist guides have a crucial role in representing a destination, a region or a country, and transfering information about the culture, history and social life of the place he/she represents. In this scope; Tourist guides are those who spend the most time with tourists, share the same environment with them, and interact naturally with the most. Thus, the behaviors they use determine the quality of interaction of tourist guides with tourists. The purpose of this research is to determine whether the impression management techniques used by tour guides in package tours affect the quality of tourist-guide interaction. In this scope; A face-to-face questionnaire was applied to 445 tourists who participated in the tours of the active tourist guides living in Eskişehir, and the data were analyzed and we have five factors: Ingratiation, Self-Praise, Supplication, Being Authority and Interaction Quality. As a result, it was determined that the impression management techniques which tourist guides use in package tours do not affect the personal interaction quality alone. Keywords: Tourist Guide, Impression Management, Impression Management Techniques, Personal Interaction Quality, The Tourist Guides of Eskisehir.