The analysis of tourist alienation in tourism industry

Altough alienation is old concept sociologically, it is addressed at the organizational level in tourism. Considering that alienation is not only possible in terms of employee-employer relations, it can also be in terms of producer-consumer relations it is possible that tourists can be alienated due to their touristic experiences from tourism market. Therefore tourist alienation before today ignored is need to be examined. So that the aim of this study is to examine tourist alienation in international tourism market. According the results of the analyzes tourists that are short-term, have low income and low education are more alienated than others. In addition to this cultural differences of tourists and personality of tourists are causes of tourist alienation. Tourist alienation is a cause of life satisfaction of tourists. Also tourist alienation has a mediation effect between the relationship cultural differences of toursits and personality of tourists and life satisfaction of tourists.