Touristic product diversivication policy and application on Burabay tourism area in Kazakhstan

Today, with the growth of tourism in different profiles of the services offered to tourists and their needs are able to find many touristic products. Today, with the growth of tourism there are many touristic products offered to tourists who have different profiles . That?s why Product diversification is becoming more important in tourism markets. There is a strong competition in tourism market because of similar destinations and a lot of firms which produce the same product. For products that are similar in many ways firms and destinations focused to research different ways to differentiating their products from others.The main subject of study is assessment of tourism potential according to data from supply of tourist areas Burabay that located in northern Kazakhstan. In this study, primarily tourism, touristic products and tourist product diversification policy and its importance is mentioned. After that in general supply datas of Burabay and Kazakhstan are tackled.Finally, results of survey in extensionof delphi method polled between experts were evaluated and were determined eligible tourist products for Burabay region.