The relationship between sectoral perception and attitude and career plans of undergraduate students that receive education in tourism: The sample of Kastamonu University

Tourism is a rapidly developing industry in the world, vital for countries and has a high source of income. Countries in the globalizing world are competing with each other to make the most of tourism incomes that are highly important for their economy. Countries should ensure quality service and customer satisfaction in order to maximize tourism revenues. In tourism, which is a service industry, human factor comes into prominence. In the tourism industry where the human factor comes into prominence, the best way possible to ensure..In this context, the aim of this research is to investigate the relationship between sectoral perception and attitude and career plans of undergraduate students that receive education in tourism. For the purpose of the study, firstly an in-depth literature review was conducted and the theoretical part of the research was prepared. The questionnaire form was used in the research. SPSS 22 statistical package program, which is widely used in social sciences, was used to analyze the obtained data. The sample of the study consisted of 392 students who studied in the Tourism Management Department of Tourism Faculty of Kastamonu University in 2017-2018. Factor analysis was applied to the data obtained in order to determine the attitudes of the students towards the industry and 8 dimensions were obtained. Correlation analysis was also conducted to examine the significance between these dimensions. The findings of the study showed that the most important dimension that plays a role in the selection of the tourism industry as a career for the undergraduate students receiving tourism education is the person-industry compliance.