Financial technology products in the Turkish banking sector: Review on customer use

The development and combination of the worlds of finance and technology have revealed the concept of financial technology. With financial technology, financial services can be realized with technology, and this concept is spreading more day by day. With development and change, the banking sector; one of the most powerful actors in the financial sector has started to give way to financial technology products instead of traditional banking products. While researching digital banking products in general research, this study deals with the financial technology product preferences of customers from products in the Turkish banking sector and their product usage in line with these preferences. Using the interview technique, one of the qualitative research methods, the financial technology product preferences of active bank customers in banking were determined, and customer product usage details were examined. It is seen that the reasons for customers to prefer products are mostly fast, convenience, time, and money savings. In addition, it has been determined that the majority of customers find fintech products safe to use. The situations created by these preferences in the banking sector are: while the technological development in the sector and the decrease in operational costs are considered positive; the decrease in the number of employees due to the decrease in branches and similar situations are evaluated negatively. As a result of all the research and evaluations, suggestions were made for the development of products, taking into account the opinions of customers on new financial technology products.