Examination of corporate social responsibility projects in Turkey in terms of graphic design

Such historical events as Industrial Revolution, World Wars, the Great Depression, the Cold War have transformed the states, private sector, and social orders as well as the responsibilities. Once obliged to providing the shareholders with merely profit, the companies have now been led to consider social benefit because of this transformation. As the variety and social awareness increased, the companies with well-established corporate social responsibility concepts have emerged. While the developed countries are meticulous about social responsibility; it has been recently noticed and popularized in the developing countries. As the globalization enhanced the consumption culture and thus boosted environmental damage, corporate social responsibility emerged as a need to meet the demand for social awareness. As the printed press advanced, the graphic designed also became more widespread in various multidisciplinary mediums, especially for the ad works in the capitalist countries of 1950s as a state-controlled propaganda tool. Following the World War II, the designers published the First Things First Manifest in 1964 as a reaction to such social issues as student protests, environmental pollution, and human rights. This brought forward the necessity for a responsible design and designer. These manifests were later updated as the needs changed, technology improved, and social changes and issues transformed. Thus, in 2021, a new manifest was published. This new one aimed at creating an urgent social awareness and suggesting an inclusion of social responsibility lessons in the curriculums of design education. Within this scope, the thesis work titled "A Study on the Graphic Design of the Corporate Social Responsibility Projects in Turkey" focuses on the development of corporate social responsibility concept, social responsibility concept in graphic design and corporate social responsibility applications in the technologically and scientifically changing 21st century world.