Analysis of industrial signage advertising applications in Turkey

Advertising signs are visual communication tools widely used, especially by small and medium-sized commercial businesses that sell or offer services. The role of signs in marketing communication is to communicate with potential customers. The correct establishment of this communication provides an objective basis for sign design, production and applications. Advertising signs that are not designed properly and produced with bad materials are far from meeting the expected benefit. In addition, it has nothing to do with the features of the environment in which they are applied and the architectural details of the building. It causes visual confusion and very ugly images where it is applied. Sign manufacturers, advertisers and local governments, who are not responsible for people and the environment, are partners in this problem in proportion to their impact. Functional advertising signs can be produced with today's industrial production technologies and design possibilities. It also has the potential to adapt to the environment and architecture. However, the potential is not used and a more modest result is accepted. This research; Turkey has focused on the design and implementation problems of advertising signs. Solutions were tried to be presented by analyzing the compatibility with the environment and architecture, graphic design, material and application problems. Keywords: Advertisement, Signboard, Industrial Advertisement Sign, Design, Application, Graphic Design