The measurement of the effects of all inclusive system which is applied in tourism firms in service sector in Turkey on customer satisfaction and a field research

In the recent century, the importance that societies have given to theindustrilization has lead to problems such as rapid urbanization, traffic problem, noiseand stress. People?s working hours have decreased as a result of replacing the machinesinstead of work factor with the help of industrilization and people have started to usetheir leisure times for themselves. Therefore, the concept of tourism has emerged.The basic goal in tourism sector which is people centered is to achieve customersatisfaction. Today, the customers are more conscious. When they do not like a productor a service, they use their right to eveluate another choice. These reasons have causedthe enterprises to seek different searches not to lose any customer. ?All inclusivesystem? came to Turkey in 1990s as a result of searches of the enterprises in the tourismsector. The system which was first applied by Marco Polo and Magic Life is a systemin which the customers pay for all of the services in advance. But the system iscritisized because of its different applications.In the study, the ideas of tourists who accomodate in Turgutreis,Bodrum areasked , and a survey is done to see the effects of all inclusive system on the customersatisfaction.Consequently, the most important results are determined that there is nostandardization in the services presented in all inclusive system and marketsegmentation, should be carried on. On the other hand, one can say that the level ofcustomer satisfaction is very high in spite of the criticisms and some negative points inthe all inclusive system.