Presentation and marketing problems of Turkey that is faced on of tourism

Tourism sector as the leading fast developing sector of the world and abroad advertisement activities performed by our country to get its share from the sector, Advertisement and marketing studies performed by Turkish Republic Ministry of Culture and Tourism are researched in this thesis work. For this purpose, in the first section, tourism and tourist notions have been studied and topics of types of tourism, the structure of tourism industry and tourism demand have been stressed. In the second section, tourism marketing, advertising and advertising abroad and the importance of advertising abroad, institutes and institutions effective in advertising, techniques of advertising abroad and rules of touristic advertising have been studied. In the 3rd and the last section, Advertising activities made by Turkish Republic Ministry of Culture and Tourism in year 2007 and 2008 are inspected and commercials, public relations, exhibitions and advertisement activities in abroad advertising are stressed. Also, information is collected by interviewing with the sales-marketing authorities of the 5 leading tourist agencies of Turkey, about the advertisement activities they make in Germany, Russia and England markets and their opinions about the advertisement studies of the Ministry of Culture and Tourism are learned, also advertisement problems in abroad tourism are revealed by applying SWOT analysis.