The field study the importance of Turkey's carpet export marketing strategies

The export activity, which is the lowest level of entry into international markets, helps small and medium-sized enterprises to recognize the international market and prepare themselves for this market environment. The enterprises that are opened to foreign markets, to ensure product continuity in the market, to provide product diversity, competitive prices of competitors and customers, to select the appropriate channels to deliver products to customers and to be permanent to perform various activities. Exports enable the countries to sell the products they produce to the world markets and meet their needs with foreign exchange after sales. Exports are the determination of potential customers in the other country market, product sales and delivery of products to consumers. Exports are very important for the economy and development of the country. The country's development and welfare depend on the performance of that country in export. For this reason, all countries attach great importance to international trade. Marketing is a concept that has been continuing its development from past to present. As long as technological developments continue, different market branches are increasing in the market. Marketing has experienced many different changes from past to present, and the more thought and practice is, the more likely it will be the future changes. In this research, the firms which are producing and exporting in the carpet industry were investigated. The survey was carried out by means of a questionnaire and was carried out with 453 people working in 55 firms selected by random sampling method. The data collection tool used in the study consists of three parts and was developed by the researcher. In the first part, there are independent variables including demographic information about the participants. In the second part, there are 20 items with company and production information. In the third chapter, a 10-item questionnaire which aims to reveal the effect of advertising in the sector has been applied. At the end of the study, it was determined that there were significant differences in terms of age, sex, income status and professional seniority which were evaluated as independent variables according to export strategies.