The perception of the logotype of the Turkey Radio Television Institution (TRT) showing its corporate identity design by the social environment

ABSTRACT The aim of this research, is to bring up how the institutional logotype of TRT is perceived by the public. İn the direction of this aim, corporate identity desing of TRT were all examined. First of all opinions of university students abaut general broad casting of TRT were researched. After that their ideas about then already done institutional desing logotypes of TRT and the last logotype of TRT were all examined. The main source of the stady was based on the students of Gazi University, Mimar Sinan University, Marmara Universty Constitute between 2003-2004 academic year. A hundred and fifty students attending those universities were the milestones of my research. It has been prepared a questionaire to reveral how the puplic conceived the logotype showing the corporate identity of TRT. The analyses of Percentage and frequency data were made. The preference reasons of television programs on TV were given below due to the opnions about the general broadcasting of TRT on our questionaire results. These are the qualitied and high levels of sopshiticated and deductive programs which are made through importial and correct usage of Turkish. These opinions were declared about the desings of TRT logotypes. The % 41 of the people attending the questionaire find the first logotype and sembol used used between 1964 and 1984 clear and perceptible where as the % 33 have the some idea about the second logotype during 1984 and 1989 period. Between 1989 and 1997, % 54 of the people find the third logotype and sembol clear and percebtible. The fourth logotype and sembol clear and percebtible by the % 62 people between 1997 and 2001. The last logotype of TRT is found the best as its being clear and percebtible by the % 75 people in 2001. People agree with the idea that the last logotype desing is suitable to the corporate identity, structure and image of the TRT. As a conclusion in my study it's revealed that the last logotype is the most suitable one with its colour, form and desing features among the other ogotypes for the institution of TRT till now. u