Sport Sponsorshıp In Turkey: A Research Of Medıa Reflectıons Of Beko?s Basketball League Sponsorshıp

The aim of this thesis is to reach conclusions about to what degree and in what shapes do sports sponsorship, the public relations discipline that receives more and more attention, takes place in newspapers by studying Beko Basketball League. For this, a 10 year period and 3 weeks per year has chosen from the newspapers Zaman, Hürriyet, Posta; and a content analysis has conducted. At the end of the research its concluded that the naming sponsorship affects the degree and shape of brand mentioning in other kinds of news pages positively, as well as the pages that are directly relevant. Moreover the degree of mentioning the brand in the pages that are directly relevant raises in time, altough in other kinds of news pages the degree of mentioning the brand decreases in time.