Türkiye Süper Ligi Futbol Takımlarının Sosyal Medya Üzerindeki Taraftar Organizasyonlarının İletişimi ve Yönetime Olan Etkilerinin İncelenmesi

The concept of globalization, which has entered our lives since the 1980s and has been widely researched in the world literature, has created changes in political, economic, cultural and social areas around the world. After all kind of this changes football also affected by these developments and created a business field by moving away from amateurism and has renewed itself as Industrial Football by globalizing. In the renewed and changing new football system, investments were made in different areas by attracting the attention of investors. Spectator are perceived as customers and included in this system as a consumers. After developing and changing technologies, football has attracted more attention. The federations organized various tournaments and enabled more presentation of football to the audience. World Cup was organized in the first years only people who live in that country had the opportunity to watch football, after developing technology, it has become a sector where billions of people have the opportunity to watch. Broadcasting tender, stat naming rights, jersey/ sportsgear sponsorships, combined tickets, etc. after the regulations entered football life, the fans actually changed not as users of this system but as consumers. After 1990s, especially fan group in Turkey they started to seek both their own rights and the rights of the team they supported. Established associations and fan groups have increased their income level by creating memberships and have achieved independence within themselves, without being dependent on any institution or organization. The fan groups formed by the supporters of Beşiktaş and Fenerbahçe teams are the greatest examples of this. Content analysis and discourse analysis were made over the shares of Çarşı Fan Group and Young Fenerbahçeliler Fan Groups, which we discussed in our thesis, on their official Twitter accounts. Shared posts were examined by taking out certain theories. Totaly 60 shares will be examined, content analysis will be made and the findings of this study will be revealed. Keywords: Football, Industrial Football, Fan Groups, Social Media