Development process of tourism marketin literature in Turkey (1990-2012)

Tourism marketing area has an important place in academic studies on tourism in Turkey. The aim of the study is determination of change in literature on tourism marketing in Turkey between the years of 1990-2012. For this purpose, a total of 627 articles published in peer-reviewed journals in the field of tourism marketing, which complied from many electronic and printed sources, analyzed in accordance with the determined bibliometric parameters in order to reveal the change in the literature. Firstly frequency analysis was used determination the general profile of articles on tourism marketing. Subsequently in order to determine the relationship between the bibliometric parameters and the distributions of the parameters, correspondence analysis was applied. Furthermore social network analysis was used to expose the collaboration of the institutions that contribute to the literature and the dominant post-graduate dissertation authors and advisors. As a result, the rate of multiple authorships, academic upgrading, study abroad and the postgraduate thesis advisors have influenced significantly the development of tourism marketing literature in Turkey. Key Words: Tourism Marketing, Development of Literature, Correspondance Analysis, Social Network Analysis, Bibliometrics.