Master'sOpen Access

Promotion and advertisement income-expenditure shares in the budgets of countries

2022
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Advisor: Dr. Öğr. Üyesi Öner Gümüş

Abstract (EN)

Economies are located on the equilibrium of demand and supply. The applied policies to increase the demand of consumers can be called advertisement. The states represent themselves as a brand to increase their recognitions by using all the areas in the country (cities, artists, activities, museums, songs etc.). All countries allocate budget for all these values tried to add into the economy. The thing converting a country into a brand is advertisement and the states invest the products they trust much to create a brand value. The countries and their brands are not independent of each other. The trade developing with the eradication of international borders is not only exchnge of products; but also interaction of thought, values and brands. The higher the levels of welfare and development in a country, the higher the levels of welfare and development for brands in this country.

Author

Şerife Arısoy Tambay

How to Cite

Şerife Arısoy Tambay (Master Thesis). Promotion and advertisement income-expenditure shares in the budgets of countries, 2022, Kütahya Dumlupınar University.

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