International marketing strategies in terms of international brand awareness: A research on cyber security firms

With the transition to Industry 4.0, our thoughts, life, environment and production began to change. Developing network technologies and high-rate data sharing have increased the demand for cybersecurity both in our country and globally, and with rapid digitalization, cybersecurity has become the most important security item of institutions and countries. Today, to maintain the competitiveness of countries and institutions, value-added technology and product developments are required. In this sense, very successful studies are being carried out in our country. As we achieve new achievements on a global scale, it creates the value and contributions for our country. Within the scope of this study, the concepts of brand awareness and international marketing strategies were considered, conceptually examined. In this direction, three cybersecurity firms operating in our country were analyzed. The selected companies, which has been successful in the international arena in their sectors, contribute to the country brand with the products they manufacture. The study is thought to be beneficial for Turkish literature and the IT sector. Key Words: Brand, International Marketing, IT