Branding process in the international markets and an application in future sector:Çilek Furniture example

According to the fast and striking improvements, branding has important mprovements too. İnternational markets contains threatansand oppotunites as well. But, the firms aren?t only in national boards but also abroad. And they want to take risks to join this hard competition.In this study, the importance of brand and branding and the stratejy and tactics of companies have been mentioned. We try to explain how much the branding effort of furniture sector is. The benefits of branding to the companiers are searched, too. Our study has three chapters. First of all, the issue ? international market and brand concept is researched and importance and the plance of marketing in the sciense.In the second chapter internatonal branding process and furnture sector are exlpanied tha programe ?The Firs and Only one state supported branding proje: Turquality? is mentioned and its enchanced importence for turkey?s branding in international points.In the last chapter, branding process of Çilek Furniture as a growing brand in recent years is discussed and dut as are analyzed and explicated. In this comprehension Çilek furniture and in inegöl whic is bursa?s furniture center. Study has been done with the companier which does 50 production import and exports.Keywords: International Market, Brand, Branding, Branding Process, International Branding Process, Turquality