The relationship between values and social media addiction of university youth (İnönü University example)

In this study, it was aimed to examine the relationship between university youth's social media addiction and values. The universe of the research consisted of students studying at Malatya İnönü University. The sample of the research consists of 720 students studying in different departments at İnönü University. Questionnaire and interview techniques were used to collect the data of the study. The data of the research were analyzed by using Frequency, Cross-Table and Multi-Average methods in SPSS program. At the end of the research, it was concluded that social media had a negative effect on values, while it was concluded that social media both caused differences in young people's perspectives on values and played a role in the development of value awareness. Keywords: University Youth, Social Media, Social Media Addiction, Values.