Ürün geliştirme için bir yapının tasarlanması ve ortaya konması

In today?s market, product development (PD) emerges as a business strategy to sustain competitive advantage and the complexity of the process compels firms to seek collaboration. However, collaborative PD (CPD) comes out as difficult to manage with its multi-cultural, multi-spatial, interdisciplinary teams. This study aims to propose a holistic structure to aid CPD practitioners throughout the process. An Axiomatic Design (AD) based three dimensional generic CPD structure is constructed initially and the structure is further decomposed within the collaborative software development (CSD) scheme. Then these three dimensions are investigated separately. Partner selection, the conditions of collaboration formation, and technology planning problems are handled with fuzzy multi-criteria decision making, game theory principles, and an integrated fuzzy approach, respectively. Applications of the proposed model are conducted within CSD processes. Four major outcomes are observed. The decomposition model helps managers to keep track of the CPD process. The partner selection model enables the decision makers to express their priorities and evaluate project targets separately. The bargaining model suggests that revenue sharing strongly depends on the knowledge stocks and mutual trust. The technology planning model provides an investment path regarding the project requirements.The study presents guidelines for CPD in general, for CSD in specific, and is endorsed by case studies and applications in software industry. The AD based decomposition structure and the partner selection, collaboration formation, and technology planning models provide CPD practitioners with more control over the process, which results in improved CPD performance.