Using popular culture icons in graphic desing for product launch

The purpose of this research is; to examine usage patterns of popular culture icons in graphic design, and give information about the products they used in more frequently. The importance of the research is; to determine how popular culture icons in graphic design are used, and to decide whether they have a much greater effect on product sale than graphic design itself.Written sources for popular culture, popular culture icons, graphic design, and advertising, by researchers like, Prof. Dr. Neşe Kars, Prof. Dr. Emre Becer, Prof. Dr. B. Zafer Erdoğan, Prof. Dr. Mehmet Karafakioğlu, Prof. Dr. Erol Mutlu, Prof. Ünsal Oskay, Prof. Dr. Müge Elden, Prof. Dr. Nükhet Güz, Assistant Engineer Doç. Füsun Kocabaş is used as well as photos contain popular culture icons, from publicity ads, are used as scientific data.As a result, research states that using a celebrity as a popular cultural icon makes it easy to reach target audience in product launch; it also supports the idea that it similarly restricts the designers? creativity, by giving examples.Raising individuals with an artistic sense of view is important for social development. Instead of using constantly changing and quickly consumed goods, such as popular culture, an attraction can be achieved via Graphic Art and designs for product presentations.By offering the art designs to the community, that are blended with their own culture, enabling an aesthetic saturation for its individuals, with educational studies on this path, it has to protect the community from a cultural corruption. In this sense, cooperation between advertising agencies and companies requesting advertising can be set to enable responsibility when creating new designs and projects.With this thesis, it is hoped to enlighten the path to studies on the topic made by researchers in universities, studies made in art educating institutions, and art educators worked in public or private institutions monitored under M.E.BKeywords: Popular culture, icons, graphic design, advertising.