Ürün tasarımında çevrimiçi perakende web sitesi yorumlarının rolü: Türkiye'de beyaz eşya pazarının eş-tasarımı için netnografik bir çalışma

In the highly competitive Turkish white goods market, companies must continuously refine and redesign their products to meet consumer demands. Online retailer reviews from actual consumers represent a vast and valuable source of consumer insights; however, effectively integrating this feedback into product design remains a challenge for companies. This research seeks to address how online reviews can be systematically utilized to drive product improvements in white goods design, focusing on customer preferences and expectations in Turkey. By using netnographic methods to analyze consumer feedback on online platforms, this research identified which product features consumers value most, common pain points, and opportunities for design enhancement. The research uses a netnographic approach to collect and analyze online reviews from major retailer platforms in Turkey. Text mining techniques are applied to extract themes. Through these methods, the study distils actionable insights into white goods product design enhancements.