Use and Creation of Texture in Commercial Interior Space: Case Study of Istinye Park Shopping Mall – Istanbul / Turkey

Commercial places are such places that should attract people’s attention. Moreover, interior design of them is an important issue that attracts people to enter in. Therefore, interior design of a shop may be as important as the goods that are sold in the space. There are many approaches to design interior space of a shop such as color, lighting, and material selection where those issues named by Brooker & Stone (2010) as the tactics of interior design. Texture is one of the primary tactics while designing interiors, which can affect customer perception and attract them to enter in the shop. Nowadays, designers use many various ways to design interior spaces. However, most of them do not pay attention to the texture as a tactic of the design; it may be because of the low level of awareness and knowledge about texture and the ways it created. This study evaluates the use of texture in commercial spaces and a shopping mall called Istinye Park in Istanbul / Turkey has been determined as the case study. Texture evaluation in this shopping mall is primarily based on the design point of view as such it quested how texture was used or created besides questing the people’s level of awareness about texture in interior design. Additionally, since there are no much written sources on this subject, it could be said that this research would work as a guideline for interior designers and people to understand what actually texture is and how it could be used as a tactic in interior design. Keywords: Commercial Places, Shopping Mall, Retail Spaces, Interior Design, Interior Design Tactics, Material, Texture.