Using nonviolent communication as a communication alternative method in organizations

Organizations adopt different communication methods, and each one can find it practical, depending on many variables that can be related with some criteria, like culture, sector of the organization, or its age, as it is also a decisive factor that can make the organization stick with its communication method or being sustainable and change it according to new methods that come. Nonviolent communication is one of the methods as it is old but not used much in the organization. It is a new concept that Dr. Marshall Rosenberg developed in a way that can be beneficial for the person in his relationship with himself and others. Moreover, nonviolent communication can be a method that the organization can adopt for its strategy to be a new communication method. This research presents the benefit of nonviolent communication on organizations, how it affects them, and why it can the nonviolent be the best option for organizations to take as a communication method. The study is significant because it gives all the aspects of nonviolent communication that can add to the organization in terms of its performance and the well-being of its workers, each for the managers and the employees. In this research a, qualitative data was conducted, with in-depth interviews with 26 trainers, who work with the NVC or train the NVC to people as well as organizations, as the data of answers that have been collected and analyzed in the software Maxqda 2018, the results come with a bunch of codes from the data that have been conducted in 3 levels which are: personal, interpersonal, challenges and performance of the organization, in addition, that helps the study to show the measures of the NVC's benefits on organization as a communication method that can be trained to co-workers as it shows that the NVC is an essential method that can get peace at the workplace and increase the effectiveness of the organization. Key Words: Nonviolent communication, organization, performance, method, effectiveness, connection, relationship.