Purchasing behavior in virtual purchases in the organic market; Ankara example

The purpose of this study is to examine the consumer attitudes and behaviors of the individuals in the generation Y in Ankara, in organic markets or in virtual shopping environments for their products. With the changes and developments that occur with the development of technology, the behaviors of individuals to buy themselves and what they need emerge. It is a study that is generally preferred by the Y generation in brands where competition is seen as a significant increase today. This study consisted of a total of 50 participants randomly selected and voluntarily participated. In the content of the study, a questionnaire scale was applied to determine the massive shopping levels of the generation Y who use technologically specified social media networks or websites. The findings of this survey scale were determined by correlation and regression analysis of the data analysis. In the light of this information, it was found in the study that celebrities frequently encounter the products they use, consumers usually shop 1 or 2 days a week, they are mostly aware of social media to buy these products and are affected by social media content ads.