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Artificial intelligence technology in the field of graphic design reflection and an application example

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2024
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Abstract (EN)

Artificial intelligence has had a significant impact on the field of graphic design to date and is believed to have the potential to change paradigms in the future. This transformation can be observed in areas such as machine learning-based graphic design, personalization, data visualization, art, and creativity. In this context, it is expected that in the future, artificial intelligence will be more integrated with graphic design, and interactive experiences will become more widespread. However, along with the positive developments brought by artificial intelligence, the need for renewable energy sources to meet the energy demands of developed and developing societies is also becoming an important part of this transformation. This study aims to reveal the impacts of artificial intelligence technology in the field of graphic design and to present examples of applications realized with this technology. In line with this general aim, the intersections of artificial intelligence and graphic design, creative processes supported by artificial intelligence, and the potential transformations of this technology on art and design were addressed within the scope of the thesis. In the first part of the research, the definition of artificial intelligence, its historical development, and its relationship with graphic design were theoretically examined. The role of artificial intelligence in the art and design world and the interactions between artists and artificial intelligence were analyzed. In the application part, an example of an artificial intelligence-supported design process was presented. In this process, visual designs created using artificial intelligence algorithms on predetermined subjects were examined and evaluated. These examples focused on the advantages and disadvantages of designs created with artificial intelligence compared to traditional methods. In the conclusion section of the thesis, the current state of artificial intelligence technology in the field of graphic design and its potential future directions were discussed. The research findings showed that design processes supported by artificial intelligence provide significant contributions in terms of speed, efficiency, and personalization. However, some ethical and aesthetic issues related to the originality and creativity of designs created with artificial intelligence were also observed and examined. This study can be considered an important step in better understanding the impacts of artificial intelligence technology on graphic design and determining its contributions to future design practices. Keywords: Art, Artificial Intelligence, Creativity, Graphic Design

Author

Tilbe Şeyda Tilbe

How to Cite

Tilbe Şeyda Tilbe (Master Thesis). Artificial intelligence technology in the field of graphic design reflection and an application example, 2024, Kütahya Dumlupınar University.

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