Reflective and formative measurement models in structural equation modeling: An e-commerce application

In the first part of this study, in structural equation modeling (SEM), focused on the importance of reflective and formative measurement models. The second and third sections, structural equation model by explaining the features and differences are described in the reflective and formative measurement models. In the fourth chapter lirsel software package introduced and given information about e-commerce the fifth chapter. In the sixth section, the factors of e-commerce are identified and a model that represents the relationship between these factors is established. It was found out that the model consist of more than one dependent and independent variables, and it was indicated that this model can be solved as reflective and formative suitable to the aim of research. Besides, in order to measure these factors, the scale conducted by Collier and Bienstock used with the face-to-face questionnaire method.The data first measured as reflective and then formative by LISREL software pack and the differences between the two models were identified by comparing the fit indices. The results obtained are analyzed, both models significantly out-reflective and formative structures, but the first-level and second-level relationships between factors was observed that there are differences. Key words: Structural equation modeling, reflective and formative scales, LISREL, e-commerce.