Analysis of the collection process designed to create a new brand- Morocco model

In Morocco, the clothing industry is an important sector, as it presents a considerable potential market. In this study, the stages to be followed in the process of preparing the collection for the creation of a new apparel brand trial have been taken into consideration. In the Morocco region, a questionnaire consisting of 15 questions was taken by 400 people over the internet. As a result of the survey, young Moroccan women were identified as the target group. This mass of students from the 23-26 age group chose London Look. According to the results of the survey, a collection of ten (10) pieces, three t-shirts, three skirts and four dresses, was prepared for Moroccan women.